Search Engine Optimisation
Increasing the quality and quantity of your website traffic results in increased exposure of your brand. The practice of doing so is called Search Engine Optimisation. But like everything digital, this is as much about the people on your site as much it is about search engines, because search engines only discover and catalogue the content that is already present, the trick to successful SEO is understanding what your customers are searching for.
We begin with a survey of keywords that is relevant to your brand, and that your customers are looking for. We also evaluate the Search Engine Results Page (SERP) to determine what kind of content would be more suited for your brand. The last and the most important step is adding unique value to every piece of content that is put out, after determining the qualities of the pages with similar keywords that are ranking on your search engine.
Majority of online traffic is driven by Search Engines alone. Organic search results get more number of clicks than paid advertisements. Since good content is always appreciated, SEO is one of the only marketing tools that can continue to pay dividends overtime,without you having to fund it to send traffic to your site, the only catch is that it needs to be set up correctly with the right keywords and content to support them.