Paid media refers to buying ad inventory on a specific media channel/(s) that you do not own, that helps your business promote content through sponsored ads, resulting in expanded reach, more clicks and higher traffic.
There are many modes of paid media, namely social media ads, search engine ads, banner ads, native ads, video ads, pop ups, newsletter sponsorships, influencer marketing, other promoted multimedia. We explore all options and choose the platform/(s) that your audience is more likely to spend time on, focusing especially on the components of the ad like the content, creative, placement, that catches the eye instantly.
Paid media is an essential component of your digital marketing strategy, that reaches audience that you did not or have not reached with organic forms of media. It also ensures to engage your audience on a platform that they are already spending time on. Lastly, innovating your paid media advertising will push your brand above the disruptive noise and help you stand out with more potential reach.