Data Analytics + Business Intelligence
Data is a powerful resource that can be utilised in various ways to improve your business. Data analytics involves extracting signals from raw data and identifying patterns that can help predict future trends. Business intelligence, on the other hand, entails analysing data to make immediate improvements to your company, thus enhancing efficiency.
We collect data after making sure proper analytics tools have been set up on your website as well as on social media platforms to ensure the right data is analysed to bring in the right changes. We monitor the KPIs on a marketing dashboard using tools such as Google Data Studio or Tableau to easily track progress and provide you with monthly reports based on our data and analysis. This allows you to determine the best course of action for your business.
In business, it is important to know which direction to steer your business into, and DA+BI helps you achieve that goal with the correct data wherein you find new opportunities, overcome existing challenges and take your business numbers to the next level.