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THE SWEET FRAGRANCE OF ONLINE SALES
ABOUT SCENTS
Scents - The Perfume Specialists is a leading retailer of perfumes in WA with 7 retail shops across Perth and its nearby suburbs.
THE ASK
When the client came to us, they had two questions.
- Why do we need an online presence?
- Why do we need to do a paid campaign?
So the objective was clear to us:
Explain the rationale and execute a strategy to begin online sales for Scents, which has had negligible online space.
WHAT DID WE DO?
UI/UX CHANGES
The first thing we identified whilst we conducted our digital audit was that 80% of people dropped off after visiting the website's home page. Most of the products listed on the website did not have descriptors to help consumers find them while searching for them.
In addition, there were:
- No promotional offers were running online when in fact, they were running in the stores.
- Products were not classified under the right gender category.
- Most products did not have a description.
We had a detailed conversation with the client, and they gave us the go-ahead to revamp their website completely.
Ad campaign strategy
Once we were confident of the user experience, adequate automation was in place for remarketing. We proposed a limited ad budget spent to test the local waters of WA. This helped us identify the reach and customer behaviour while they visited the website. The test gave us the confidence to have an elaborate digital ad campaign plan across Google and Meta, which enabled us to get Scents active and online.
WE HAVE RESULTS TO SHOW
TOTAL SALES
TOTAL SALES
There has been a 134% increase in online sales over a period of one year.
TOTAL ORDERS
TOTAL ORDERS
Online orders improved significantly and consistently across all the brands and categories.
SESSIONS
SESSIONS
More users were visiting the website and exploring their range of popular and niche perfumes.
| Sessions by traffic source | View report | |
|---|---|---|
| Direct | 61906 |  446% |
| Search | 44859 | 180% |
| Social | 10850 | 183% |
| Unknown | 718 | 611% |
| 32 | 357% |
| SALES BY SOCIAL SOURCE | |
|---|---|
| 362% |
|
| 153% |
client testimonial
"Outre has helped us see the logic of using the online platform to drive our business. They were instrumental in helping us develop a strong local online presence and this, in turn, helped us tremendously during the Covid years." – Tim Lurie, Director – Scents Perfumes
E-commerce is not only about sales but maintaining a consistent revenue stream that is backed by a digital sound strategy. If you would like to know how we can help you, email us at hello@outre.com.au, and we will get in touch with you.
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